3M+
Subscribers
28M/mo
Monthly Views
$231K-$385K/mo
Est. Monthly Revenue
$8.25-$13.75
Est. RPM
600+ videos uploaded | 400M+ total views
The Story
Alex Hormozi built and sold multiple businesses generating over $100M before turning to content creation. His no-BS approach to business education - sharing exact numbers, deals, and strategies - attracted entrepreneurs hungry for real, actionable advice. His YouTube channel exploded by giving away for free what others charge thousands to teach.
“I give away for free what most charge $50,000 for. Because the people who consume my content and still want help - they're the ones worth helping. YouTube is the greatest lead generation machine ever built.”
— Alex Hormozi
The Transformation
Before
Successful but unknown business operator in private equity
After
3M+ subscriber business authority with $200M+ empire and celebrity status
Timeline: 3 years of aggressive content creation
Content Strategy
Hormozi's content philosophy is radical transparency. He shares exact revenue numbers, deal structures, and acquisition strategies that most consultants would charge $50K+ to reveal. His signature style combines gym-bro energy with Harvard-level business acumen. Short, punchy clips optimized for Shorts alongside long-form deep dives maximize platform reach.
Key Insights
Radical transparency builds trust faster than polished marketing
Giving away premium content for free attracts premium clients
High-intent business audience commands top-tier CPMs ($15-$25)
Short-form clips drive discovery, long-form builds authority
Consistent posting schedule (multiple videos per week) maintains momentum
Personal brand = business asset worth more than any single company
Business Impact
Acquisition.com portfolio valued at $100M+ across multiple businesses
Book '$100M Leads' became instant bestseller driven by YouTube audience
Speaking fees reportedly $100K+ per appearance
Deal flow - entrepreneurs pitch him businesses to acquire weekly
Skool community platform generating significant recurring revenue
Total estimated empire value: $200M+