2.9M
Subscribers
18M
Monthly Views
$27K-$72K
Est. Monthly Revenue
$1.50-$4.00
Est. RPM
850 videos uploaded | 580M total views
The Story
Larry Kosilla, founder of AMMO NYC, started his YouTube channel in 2009 as a marketing tool for his high-end car detailing service in New York City. Unlike typical detailing content, Larry brought a premium, educational approach - treating car care as an art form with detailed explanations of chemistry, technique, and proper product usage. His videos featured exotic cars (Ferraris, Porsches, McLarens) which attracted car enthusiasts, but the real value was his methodical teaching style. He didn't just show transformations - he explained WHY each step mattered, making viewers feel like detailing professionals themselves. The channel's credibility allowed Larry to launch AMMO products - a premium detailing product line that now generates millions in annual revenue. He proved that education-first content builds trust that converts directly into product sales.
“I wanted to elevate car detailing from a commodity service to an art form. YouTube let me teach millions while building a product empire.”
— AMMO NYC
The Transformation
Before
High-end detailer with local clientele in New York City
After
Global detailing product empire with 2.9M subscribers and $3M+ annual product revenue
Timeline: 16 years
Content Strategy
High-production educational detailing content featuring exotic and luxury vehicles, in-depth product chemistry explanations, step-by-step tutorials, and behind-the-scenes access to high-end detailing projects. Focuses on professional-grade techniques accessible to enthusiasts.
Key Insights
Educational depth builds authority that justifies premium product pricing
Featuring exotic cars attracts aspirational audience with higher purchasing power
Transparency about product chemistry and proper usage creates trust that drives sales
Business Impact
AMMO product line generates $3M+ annual revenue across 50+ SKUs
Premium detailing service commands $2,000-$10,000 per vehicle with 6-month waitlist
YouTube channel drives 70% of product line revenue through direct-to-consumer sales
Last updated: November 27, 2025