7.24M
Subscribers
5.5M/mo
Monthly Views
$45K-$76K/mo
Est. Monthly Revenue
$8.25-$13.75
Est. RPM
423 videos uploaded | 465M+ total views
The Story
Dr. Andrew Huberman, a Stanford neuroscientist, started the Huberman Lab podcast to share science-based health optimization protocols. His 2-3 hour deep dives on topics like sleep, focus, and hormones attracted millions seeking evidence-based health advice. The academic credibility plus accessible explanations created a new category of science content.
“I'm trying to translate neuroscience into protocols people can actually use. The length isn't a bug, it's a feature - you can't explain the brain in 10 minutes.”
— Andrew Huberman
The Transformation
Before
Stanford neuroscience professor with academic publications
After
7.24M subscriber science communicator influencing millions' health decisions
Timeline: 4 years of consistent podcasting
Content Strategy
Huberman's format is unapologetically long-form - typically 2-3 hours per episode. Each episode exhaustively covers one topic with actionable protocols viewers can implement. The length creates authority and massive watch time that algorithms reward. Clips and summaries extend reach beyond the core podcast audience.
Key Insights
Long-form (2-3 hours) establishes deep authority in topic
423 videos generating $45K-$76K/mo = excellent per-video economics
Academic credentials provide credibility most creators can't match
Actionable protocols drive engagement - viewers implement advice
Health optimization niche commands premium CPMs ($15-$25)
Sponsor integrations with supplement companies add significant revenue
Business Impact
Huberman Lab podcast among top health podcasts globally
Momentous supplements partnership generating significant revenue
AG1 and other premium sponsor relationships
Book deal potential worth millions
Stanford lab funding and research impact
Total estimated annual revenue: $3M-$5M from content