5.15M
Subscribers
5.1M/mo
Monthly Views
$28K-$50K/mo
Est. Monthly Revenue
$5.50-$9.90
Est. RPM
497 videos uploaded | 544M+ total views
The Story
BibleProject started as a passion project by Tim Mackie and Jon Collins to create beautiful, accessible explanations of biblical themes. Their hand-animated style and scholarly-yet-approachable approach filled a gap in religious education content. Each video took months to produce but the evergreen nature of Bible content means they continue earning indefinitely.
“Every video takes months to make. But a video explaining the Bible's storyline will be relevant for centuries. We're building a library for the ages.”
— BibleProject
The Transformation
Before
Two guys with a passion for making theology accessible
After
5.15M subscriber ministry with global educational impact
Timeline: 10+ years of dedicated content creation
Content Strategy
BibleProject's strategy prioritizes quality over quantity. Each video undergoes extensive theological review, scripting, and hand-animation. The distinctive visual style makes their content instantly recognizable. Rather than chasing trends, they create timeless content exploring themes that people have searched for centuries and will continue searching.
Key Insights
Evergreen content compounds value over years
497 videos with 544M total views = 1.09M average views per video
High production value in underserved niche creates defensible moat
Nonprofit status allows donation-based revenue beyond ads
App and study resources extend monetization beyond YouTube
Academic credibility + accessibility = unique positioning
Business Impact
BibleProject app downloaded millions of times
Classroom curriculum licensed to churches and schools worldwide
Podcast extending content reach and engagement
Book deals and publishing partnerships
Speaking engagements at churches and conferences
Total estimated annual impact: $5M+ from all revenue streams