Big Company

Big Company identified a content opportunity in the stories behind major corporations - how they rose to dominance, why some failed, and the business lessons hidden in their journeys. The channel creates narrative-driven documentaries about companies like Enron, WeWork, Nokia, and Blockbuster, examining the strategic decisions, market forces, and human factors that determined their fates. This approach attracts business students, entrepreneurs, and professionals seeking to learn from corporate case studies. The channel's documentary style emphasizes storytelling over dry business analysis, making complex corporate stories accessible and engaging. Each video follows a clear narrative arc, introducing key players, building tension around critical decisions, and delivering satisfying conclusions with actionable business lessons. The production quality, while not Hollywood-level, exceeds typical YouTube content through careful scripting, pacing, and visual design that maintains engagement through 15-30 minute videos. Big Company's success lies in understanding that business case studies are inherently dramatic - they involve ambition, competition, innovation, failure, and human psychology. By treating these stories as compelling narratives rather than academic exercises, the channel attracts viewers beyond business professionals to anyone interested in good storytelling. The educated, professional audience demographic drives exceptional CPM rates, making even moderate view counts highly profitable. The channel has established itself as essential viewing for understanding modern business.