Bob and Brad

Bob Schrupp and Brad Heineck, two physical therapists from Wisconsin, started their YouTube channel in 2011 as a way to help patients between appointments. They had no professional video equipment - just a camera, genuine expertise, and a desire to help people solve pain problems at home. What set them apart was their authentic chemistry, practical demonstrations, and focus on solutions people could implement immediately. Their catchphrase 'We are the most famous physical therapists on the internet, in our opinion of course!' became iconic. By 2025, they've published over 2,400 videos and accumulated 1.2 billion views. Their success spawned a product line of physical therapy tools, an online training platform, and partnerships with major healthcare brands. They've proven that expertise + consistency + personality = unstoppable growth, even in a 'boring' healthcare niche.