Car Dealership Guy

Car Dealership Guy started as an anonymous account in 2020, run by someone claiming to work in the dealership industry. He exposed the tactics dealerships use - four-square negotiations, markup schemes, F&I profit centers, and how dealers manipulate trade-in values. His anonymity added intrigue, and his insider knowledge was undeniable. The content went viral because everyone has anxiety about buying a car. His videos armed consumers with knowledge that leveled the playing field. 'What Not to Say at a Dealership' and 'How Dealers Make Money on Your Trade' became essential viewing for anyone car shopping. The channel evolved from anonymous whistleblower to legitimate media brand. He now hosts a podcast, has interviewed major auto industry executives, and built partnerships with automotive companies who recognize that educated consumers are actually better customers.