356K
Subscribers
2.8M
Monthly Views
$11K-$23K
Est. Monthly Revenue
$3.93-$8.21
Est. RPM
1189 videos uploaded | 72M total views
The Story
Cross Examined serves as the organizational hub for Dr. Frank Turek's apologetics ministry, complementing his personal channel with expanded content offerings. While Turek's personal channel focuses on campus events and Q&A, Cross Examined produces original content including podcast episodes, guest interviews, short-form apologetics, and topical teaching series. The channel's strategy leverages the Cross Examined brand built through decades of ministry, books, and speaking engagements. By producing diverse content formats—from 2-minute apologetics tips to hour-long podcast episodes—the channel serves different audience preferences and maximizes content distribution across YouTube's algorithm. With 356K subscribers and consistent monthly viewership exceeding 2.8M, Cross Examined demonstrates how ministries can benefit from multiple YouTube presences serving different purposes. The channel's revenue supports ministry operations including free resources, live events, and equipping materials distributed to churches and students.
“One speaking event reaches hundreds. One video reaches hundreds of thousands. Digital multiplication transforms ministry scale.”
— Cross Examined
The Transformation
Before
Traditional apologetics organization dependent on live events and book sales
After
Multi-platform digital ministry with 356K subscribers and diversified content strategy
Timeline: 8+ years of organizational content production and distribution
Content Strategy
Produces multi-format apologetics content including CrossExamined podcast episodes, short apologetics tips, guest interviews, and topical series. Complements Frank Turek's personal channel with produced content rather than live event footage. Creates shareable short-form content optimized for social media distribution beyond YouTube.
Key Insights
Multiple channel strategy allows audience segmentation and content format specialization
Organizational branding supports broader ministry ecosystem beyond individual personality
Diverse content formats maximize algorithmic distribution across different viewer preferences
Business Impact
Generated estimated $132K-$276K in annual ad revenue supporting apologetics ministry operations
Extended ministry reach beyond Frank Turek's personal appearance capacity
Created content library supporting church small groups and apologetics training programs
Last updated: November 27, 2025