Desiring God

Desiring God represents the successful digital transformation of a legacy ministry. Founded on John Piper's theological vision that 'God is most glorified in us when we are most satisfied in Him,' the organization recognized YouTube's potential to amplify decades of sermon content and theological teaching to global audiences. The channel's strategy centered on repurposing Piper's extensive sermon library, conference talks, and teaching sessions into YouTube content. By systematically uploading high-quality audio with simple visuals, Desiring God made Reformed theology accessible to new generations. The addition of animated shorts, topical compilations, and Ask Pastor John segments diversified content while maintaining theological consistency. With over 2,000 videos and 3.2M monthly views, Desiring God demonstrates how established ministries can leverage existing content for digital impact. The channel serves dual purposes: generating revenue to support ministry operations while extending theological influence far beyond physical church walls. Estimated monthly revenue of $13K-$26K helps fund the nonprofit's broader mission.