2M+
Subscribers
13.4M/mo
Monthly Views
$3.3K-$54K/mo
Est. Monthly Revenue
$2.50-$4.00
Est. RPM
1,200+ videos uploaded | 500M+ total views
The Story
Dr. Alex Tubio started posting chiropractic adjustment videos as a way to educate potential patients about spinal health. What began as simple educational content evolved into viral ASMR-style adjustment videos that captivated millions. His satisfying 'crack' compilations and patient transformation stories have built an audience of over 2 million subscribers who tune in daily to watch real chiropractic adjustments.
“YouTube transformed my chiropractic practice from struggling to booked solid 3 months out. The patients who find me through YouTube are pre-sold - they've watched hours of my content and trust me before they ever walk in the door.”
— Dr. Alex Tubio
The Transformation
Before
Local chiropractor in competitive market struggling to differentiate from other practices
After
International YouTube celebrity with 2M+ subscribers, 3-month waitlist, and multiple revenue streams
Timeline: 2-3 years of consistent content creation
Content Strategy
Dr. Tubio's winning formula combines satisfying ASMR sounds from spinal adjustments with compelling patient transformation narratives. Each video showcases real patients with real problems getting relief in real-time. The combination of visual satisfaction, auditory triggers, and emotional storytelling creates highly shareable content that goes viral regularly.
Key Insights
Satisfying 'crack' sounds drive massive engagement and shares
Patient transformation stories create emotional connection
Consistent posting schedule (34+ videos/month) maintains algorithmic favor
Local business turned into global authority figure
YouTube authority translates to premium practice pricing
Speaking engagements and consulting opportunities emerged from YouTube fame
Business Impact
3-month waitlist for chiropractic services - patients fly in from across the country
Premium pricing power - charges 2-3x local competitors
Speaking engagements at chiropractic conferences worldwide
Consulting opportunities with other chiropractors wanting to build YouTube presence
Product endorsement deals with chiropractic equipment manufacturers
Total estimated business impact: $110K-160K/month beyond YouTube revenue