678K
Subscribers
2.1M/mo
Monthly Views
$12K-$25K/mo
Est. Monthly Revenue
$5.70-$11.90
Est. RPM
285+ videos uploaded | 67M+ total views
The Story
Dr. Rajesh Patel spent two decades as an interventional cardiologist, placing stents and saving lives during heart attacks. But he grew frustrated watching patients arrive in the cath lab who could have been prevented - people who didn't understand their risk factors or ignored warning signs. He started YouTube to reach patients before they became emergencies. His content breaks down complex cardiac topics - explaining cholesterol, blood pressure, and heart attack symptoms in ways anyone can understand. He uses EKG readings, angiogram footage (with permission), and anatomical models to show exactly what happens inside the heart. His video explaining the difference between a heart attack and cardiac arrest has over 8 million views. Dr. Raj's channel has become a trusted resource for patients preparing for procedures, families understanding diagnoses, and people motivated to prevent heart disease. He's credited by viewers with saving lives through early detection.
“I'd rather explain cholesterol to a million people on YouTube than place one more stent that could have been prevented. The cath lab should be the last resort, not the first encounter with cardiology.”
— Dr. Raj Heart Health
The Transformation
Before
Interventional cardiologist frustrated by preventable heart attacks
After
678K subscriber heart health educator preventing emergencies through education
Timeline: 3.5 years of content creation
Content Strategy
Dr. Raj combines clinical authority with patient empathy. He uses actual medical imagery (anonymized) to show viewers what cardiologists see, demystifying procedures like stent placement. His content targets high-intent search terms like 'chest pain causes' and 'high cholesterol explained' that capture worried viewers.
Key Insights
Cardiology niche commands premium CPMs due to pharma and health insurance advertisers
Procedure explanation videos drive high watch time and returning viewers
Real medical imagery (appropriately used) builds credibility competitors lack
Prevention content reaches bigger audience than treatment content
Patient testimonials and success stories drive emotional engagement
Medical authority enables premium consulting and speaking rates
Business Impact
678K subscribers makes him leading cardiology educator on YouTube
Consulting with cardiac device companies on patient education
Speaking engagements at American Heart Association events
Hospital partnerships for patient education content
Online course on heart health prevention generating $95K annually
Total estimated annual revenue: $400K+ from all sources