412K
Subscribers
1.4M/mo
Monthly Views
$14K-$28K/mo
Est. Monthly Revenue
$10.00-$20.00
Est. RPM
260+ videos uploaded | 39M+ total views
The Story
Attorney Robert Kim spent 20 years handling probate cases, witnessing the devastation when families failed to plan - siblings fighting over inheritances, assets lost to probate fees, families torn apart by unclear wishes. He started YouTube to convince people that estate planning isn't just for the wealthy. His content demystifies wills, trusts, powers of attorney, and healthcare directives using plain English instead of legalese. He shows the actual consequences of poor planning through (anonymized) case studies that make abstract legal concepts viscerally real. His video 'What Happens When You Die Without a Will' has been viewed 6 million times. Today, Robert's YouTube channel drives clients to his estate planning practice while educating millions who handle basic planning themselves. He's saved countless families from the exact probate nightmares he witnessed for two decades.
“I've seen siblings never speak again over a $50,000 inheritance that could have been handled with a $1,500 trust. Estate planning isn't about money - it's about protecting relationships.”
— Estate Planning Essentials
The Transformation
Before
Estate attorney witnessing families destroyed by lack of planning
After
412K subscriber educator preventing probate nightmares for millions
Timeline: 3.5 years of content creation
Content Strategy
Estate Planning Essentials targets life events that trigger planning needs - marriage, births, deaths, home purchases, diagnosis. Content uses real (anonymized) probate horror stories to illustrate consequences, making abstract legal concepts emotionally compelling. Robert provides downloadable checklists that drive email list signups.
Key Insights
Estate planning content has extremely high CPMs due to legal advertisers
Life event targeting captures high-intent viewers at decision moments
Horror stories from probate court create emotional urgency
Downloadable checklists convert viewers to email subscribers
Trust content attracts wealthier audience than basic will content
50+ demographic is primary audience but planning triggers span all ages
Business Impact
412K subscribers - leading estate planning education channel
Estate planning practice serving 300+ families annually
Online estate planning course generating $120K annually
Referral network with financial advisors nationwide
Speaking engagements at financial planning conferences
Total estimated annual revenue: $650K+ from all sources