623K
Subscribers
2.2M/mo
Monthly Views
$11K-$22K/mo
Est. Monthly Revenue
$5.00-$10.00
Est. RPM
380+ videos uploaded | 71M+ total views
The Story
Jennifer Walsh started selling on Etsy while her kids napped, creating printable planners and wall art to earn extra income. What started as a $500/month side hustle grew into a $1.2M annual business selling digital products with 95% profit margins. She started YouTube to show other parents that Etsy success was possible without inventory or shipping. Her content focuses on digital products - planners, wall art, SVGs, Canva templates - that create passive income without fulfillment headaches. She shows her exact process for product research, listing optimization, and scaling a digital product empire. Her transparency about her seven-figure revenue has attracted millions of aspiring sellers. Today, Jennifer's Etsy shops (she runs multiple under different brands) generate reliable passive income while her YouTube channel has become a movement for parents building flexible businesses around family life.
“I built a seven-figure business during nap time with no inventory, no shipping, and no employees. Digital products on Etsy are the most accessible business model for parents who refuse to choose between family and income.”
— Etsy Empire Builder
The Transformation
Before
Stay-at-home mom selling printables during nap time for $500/month
After
623K subscriber educator with $1.2M Etsy empire and $1.7M+ total revenue
Timeline: 5 years of content creation
Content Strategy
Etsy Empire Builder emphasizes the 'mom entrepreneur' angle that resonates with her audience. Content focuses on digital products specifically, showing how to create, list, and scale without touching inventory. She does monthly income report videos and live shop audits that drive massive engagement. SEO-focused titles capture 'Etsy digital products' searchers.
Key Insights
Digital product focus attracts audience seeking passive income
Mom entrepreneur positioning creates strong niche identity
Income transparency drives trust and course conversions
Shop audit content provides social proof while teaching
Canva-based workflows lower barrier to entry for audience
Multiple shop strategy content attracts serious sellers
Business Impact
623K subscribers - leading digital products Etsy education channel
Etsy shops generating $1.2M annually in digital product sales
Etsy success course generating $280K annually
Design tool affiliates generating $65K annually
Private community with 1,500+ paying members
Total estimated annual revenue: $1.7M+ from all sources