1.8M
Subscribers
12M
Monthly Views
$36K-$72K
Est. Monthly Revenue
$3.00-$6.00
Est. RPM
580 videos uploaded | 420M total views
The Story
Ryan Martinez was a contractor who started flipping houses on the side in Phoenix, Arizona. In 2018, he began documenting his projects on YouTube after noticing that HGTV-style content performed well but lacked the raw, educational depth that DIY enthusiasts craved. His approach was radically transparent - showing every budget breakdown, contractor negotiation, unexpected problem, and profit calculation. Unlike polished TV shows, Ryan showed the stress, the setbacks, and the sleepless nights. This authenticity resonated with aspiring flippers who wanted real education, not entertainment. By 2023, his YouTube revenue exceeded his flipping profits. He now hosts live workshops, sells renovation courses, and has a waitlist of investors wanting to partner on deals. The channel transformed him from a one-man flipper to a real estate education brand.
“I made more money teaching people how to flip houses than actually flipping them. And I reach millions instead of selling to one buyer at a time.”
— Flip This House - Ryan
The Transformation
Before
Solo house flipper doing 3-4 flips per year with $50K average profit
After
Real estate education brand with 1.8M subscribers and $1M+ annual revenue
Timeline: 5 years
Content Strategy
Complete house flip documentation from auction purchase through renovation to sale, with detailed budget breakdowns, contractor management tutorials, and profit/loss analysis. Each series follows one property for 8-12 episodes, creating binge-worthy content.
Key Insights
Series-based content (8-12 episodes per flip) creates 40% higher retention than single videos
Transparent budget breakdowns build trust and attract serious investor partnerships
Showing failures and setbacks generates 3x more engagement than highlight-only content
Business Impact
YouTube revenue of $500K+ annually now exceeds house flipping profits
Course sales generate additional $400K annually from aspiring flippers
Attracted $2M+ in investor partnerships from YouTube viewers
Last updated: November 27, 2025