10M+
Subscribers
35M/mo
Monthly Views
$193K-$347K/mo
Est. Monthly Revenue
$5.50-$9.90
Est. RPM
8,000+ videos uploaded | 2B+ total views
The Story
Gary Vaynerchuk started with Wine Library TV, proving that an immigrant kid selling wine could build a YouTube audience. He parlayed that attention into VaynerMedia, a $300M+ digital agency. Now he documents everything - every meeting, every talk, every piece of advice - turning his entrepreneurial journey into content that inspires millions.
“Document, don't create. Your actual life - the grind, the meetings, the failures - that's more interesting than anything you could script. Just press record and be yourself.”
— GaryVee
The Transformation
Before
Wine retail store owner in New Jersey
After
10M+ subscriber entrepreneur with $400M+ empire
Timeline: 18+ years of content creation
Content Strategy
GaryVee's strategy is 'Document, Don't Create.' Rather than scripting content, he films his actual life - keynotes, meetings, Q&As, casual advice. His team repurposes everything into platform-specific content. One keynote becomes 50 pieces of content across YouTube, Instagram, LinkedIn, TikTok, and podcasts.
Key Insights
Document Don't Create philosophy maximizes content efficiency
8,000+ videos prove volume matters at scale
Platform-specific repurposing extends reach dramatically
Personal brand built VaynerMedia into $300M+ agency
Authentic, unpolished style resonates more than polished production
Long-term consistency (15+ years) compounds into massive authority
Business Impact
VaynerMedia agency valued at $300M+
VeeFriends NFT collection generated $100M+
Book deals including multiple NYT bestsellers
Speaking fees reportedly $300K+ per appearance
Wine & spirits investments portfolio
Total estimated empire value: $400M+