1.9M
Subscribers
15M
Monthly Views
$22.5K-$60K
Est. Monthly Revenue
$1.50-$4.00
Est. RPM
1200 videos uploaded | 480M total views
The Story
Greg Doucette, an IFBB Pro bodybuilder and Guinness World Record holding powerlifter, started his YouTube channel in 2016 sharing fitness and nutrition advice. What made Greg stand out in the crowded fitness niche was his distinctive high-energy delivery, brutal honesty about steroids and performance-enhancing drugs, and his focus on sustainable eating through 'anabolic' recipes. His signature style includes reacting to other fitness influencers' content, exposing fake natties (people claiming natural status while using steroids), and promoting flexible dieting approaches. His catchphrases ('harder than last time', 'anabolic') became iconic in the fitness community. The channel's success launched multiple revenue streams: a bestselling anabolic cookbook series, a supplement line, coaching programs, and substantial YouTube ad revenue. Greg proved that authenticity and willingness to address controversial topics builds loyal audiences even in saturated markets.
“I say what everyone's thinking but afraid to say. The fitness industry is full of BS - I call it out while giving people real, sustainable strategies.”
— Greg Doucette
The Transformation
Before
IFBB Pro bodybuilder with local training clientele
After
Fitness media empire with 1.9M subscribers and $3M+ annual revenue across multiple streams
Timeline: 9 years
Content Strategy
Fitness and nutrition education, reaction videos critiquing other influencers, steroid use transparency and education, anabolic recipe demonstrations, training advice, and supplement reviews. High-energy, opinionated delivery with signature catchphrases.
Key Insights
Controversial honesty about steroid use differentiates in fitness niche full of fake natties
Reaction content creates engagement while providing value through critique and education
Signature recipes (anabolic French toast, protein ice cream) create shareable, actionable content
Business Impact
Anabolic cookbook series generated $2M+ in sales
Supplement line generating $800K+ annual revenue
Coaching programs and consultation services worth $300K+ annually
Last updated: November 27, 2025