Guga Foods

Guga, a passionate home cook and steak lover, started Guga Foods in 2015 to share his experiments with cooking perfect steaks. What began as simple sous vide tutorials evolved into increasingly creative and sometimes outrageous experiments - dry-aging steaks in everything from fish sauce to garlic to MSG. His signature format involves preparing multiple steaks with different techniques, conducting blind taste tests with his nephews and friends, and revealing which method produced the best results. The combination of food science, entertainment, and genuine reactions created addictive content that steak lovers couldn't resist. The channel's massive success led to a second channel (Sous Vide Everything with 4M+ subscribers), partnerships with beef suppliers and cooking equipment brands, and recognition as one of YouTube's foremost steak authorities. Guga proved that passion plus creativity can build a massive audience in even specialized niches.