2.1M
Subscribers
14M
Monthly Views
$42K-$84K
Est. Monthly Revenue
$3.00-$6.00
Est. RPM
680 videos uploaded | 480M total views
The Story
Jeff Thorman ran a general contracting business in Canada for 25 years. In 2017, he started creating YouTube content to help DIYers avoid the mistakes he fixed professionally. His philosophy was simple: teach people to do it right the first time, or they'll call a contractor to fix their mistakes. His content stood out because he taught professional techniques, not shortcuts. While other DIY channels showed quick fixes, Jeff explained why proper methods mattered and showed the failures that happen when you cut corners. His catchphrase 'Do it right, or pay twice' resonated with millions. The channel exploded because homeowners trusted his professional expertise. He wasn't a YouTube personality pretending to know renovation - he was a 25-year contractor sharing hard-won knowledge. His contracting business now has a 2-year waitlist, and he's selective about taking on jobs.
“I spent 25 years fixing other people's mistakes. Now I teach millions how to avoid making them in the first place.”
— Home RenoVision DIY
The Transformation
Before
General contractor trading time for money with inconsistent project flow
After
DIY education brand with 2.1M subscribers and selective contracting practice
Timeline: 7 years
Content Strategy
Professional-grade DIY tutorials teaching proper techniques for tiling, drywall, plumbing, electrical, and structural work. Focus on why proper methods matter and showing failures from shortcuts.
Key Insights
Professional credibility beats YouTube personality in education content
Showing failure examples generates high engagement and shares
Long-form comprehensive tutorials outperform quick tip videos for retention
Business Impact
YouTube ad revenue exceeds $600K annually from premium DIY audience
Contracting business has 2-year waitlist - works only on preferred projects
Tool and material sponsorships add $200K+ annually
Last updated: November 27, 2025