8.9M
Subscribers
70M
Monthly Views
$308K-$577K
Est. Monthly Revenue
$4.40-$8.25
Est. RPM
26000 videos uploaded | 4.8B total views
The Story
House of Highlights started as an Instagram account posting NBA highlights and grew into a multi-platform sports media empire. The creator recognized that fans didn't want full game broadcasts - they wanted the 30-second moments that would dominate social media conversations. The channel's breakthrough came from speed and relationships. By posting highlights within minutes of plays happening, and maintaining positive relationships with NBA players who would share the content, House of Highlights became the unofficial highlights arm of the NBA. Players trusted them to showcase their best moments with production quality and respect. What separated House of Highlights from competitors was understanding internet culture. They knew which plays would become memes, which dunks would trend on Twitter, and which moments captured the narrative of a game. This cultural fluency, combined with posting speed and production quality, made them indispensable to basketball fans.
“The game happens, the play goes viral on Twitter, and our highlight is already posted. That 5-minute window is where we win.”
— House of Highlights
The Transformation
Before
Single person posting NBA highlights to Instagram from their phone
After
8.9M subscriber sports media brand owned by Turner generating 70M monthly views
Timeline: 8 years
Content Strategy
Real-time highlight posting within minutes of plays occurring. Focus on viral moments - dunks, game-winners, ankle-breakers, celebrations. Create player-focused content that athletes want to share. Use clean, professional editing with multiple angles. Post 10-15 videos daily during NBA season.
Key Insights
Speed matters more than production quality for real-time highlights - be first or be forgotten
Player relationships and reshares amplify reach exponentially through social networks
Understanding viral moments (meme-worthy plays) drives dramatically higher engagement than pure skill showcase
Business Impact
Generated $577K monthly AdSense before acquisition by Bleacher Report/Turner
Built brand so valuable that Turner acquired it to compete in digital sports media
Created blueprint for sports highlight accounts that hundreds of imitators follow
Last updated: November 27, 2025