520K
Subscribers
4M
Monthly Views
$6K-$16K
Est. Monthly Revenue
$1.50-$4.00
Est. RPM
380 videos uploaded | 110M total views
The Story
How Farms Work, created by an agricultural educator, launched in 2017 with a specific mission: explain to non-farming audiences how modern agriculture actually works. The channel takes a documentary-style educational approach, visiting different types of farms (dairy, poultry, orchards, grain operations) and explaining processes from field to table. Unlike farming vlogs that focus on daily operations from a farmer's perspective, How Farms Work serves as a bridge between agriculture and consumers. Videos explaining how milk gets from cow to grocery store, the journey of a chicken from egg to plate, or why farmers use certain pesticides fill an educational gap. The channel's neutral, educational approach attracted school teachers who use videos in curriculum, curious consumers wanting to understand their food sources, and agricultural professionals who appreciate accurate representation. This positioned the channel for educational licensing deals and agricultural organization partnerships.
“There's a huge disconnect between how people think food is produced and the reality of modern agriculture. YouTube lets me bridge that gap at scale.”
— How Farms Work
The Transformation
Before
Agricultural educator with limited platform to reach non-farming audiences
After
Influential agricultural education voice with 520K subscribers bridging farm-consumer gap
Timeline: 8 years
Content Strategy
Documentary-style educational content explaining agricultural processes, farm visit features showcasing different types of operations, food production chain explanations (farm to table), technology and innovation in agriculture, and addressing common misconceptions about farming.
Key Insights
Educational neutrality builds trust with both urban audiences and agricultural community
Documentary quality production differentiates from typical farming vlog content
School curriculum usage creates consistent viewership and channel authority
Business Impact
Educational licensing deals with agricultural organizations worth $80K+ annually
Speaking engagements at agricultural education conferences
Agricultural brand partnerships seeking credible educational content platform
Last updated: November 27, 2025