95K
Subscribers
900K
Monthly Views
$2.7K-$5.4K
Est. Monthly Revenue
$3.00-$6.00
Est. RPM
280 videos uploaded | 12M total views
The Story
Jack Vs. AI took a unique angle in the crowded AI content space - instead of reviewing tools individually, he created competition-style videos where AI tools battle head-to-head in specific challenges. 'ChatGPT vs Claude vs Gemini: Which writes better code?' became a repeatable format that attracted consistent views. The channel's competition format is inherently engaging because it creates narrative tension and clear winners. Viewers stay until the end to see which tool wins, dramatically improving watch time metrics. The format also capitalizes on tribal brand loyalty - Claude fans debate ChatGPT fans in comments, driving engagement. What makes this strategy brilliant is its scalability. Every new AI tool release creates opportunities for new comparison videos. Every tool update justifies re-testing previous matchups. The format provides endless content opportunities while serving the genuine viewer need to understand which tools are actually best for specific use cases.
“Nobody wants another 'Top 5 AI Tools' list. They want to see ChatGPT fight Claude in a coding battle and know definitively which one wins.”
— Jack Vs. AI
The Transformation
Before
New channel struggling to differentiate in AI content space
After
95K subscriber comparison authority generating 900K monthly views through unique format
Timeline: 12 months
Content Strategy
Head-to-head AI tool comparison videos with specific challenges (writing, coding, image generation, etc.). Create tournament-style brackets for multi-tool comparisons. Use clear testing criteria and objective scoring. Film personality-driven reactions to results. Post 2-3 comparisons weekly, timing around major tool releases.
Key Insights
Competition format creates narrative tension that dramatically improves watch time
Brand loyalty debates in comments drive engagement and algorithmic promotion
Comparison content serves high commercial intent searches from users choosing between tools
Business Impact
Generated $5.4K monthly by creating differentiated format in saturated AI content market
Built repeatable content format that scales with every new AI tool release
Created opportunity for sponsored comparisons as tool companies compete for favorable coverage
Last updated: November 27, 2025