17M+
Subscribers
40M/mo
Monthly Views
$176K-$330K/mo
Est. Monthly Revenue
$4.40-$8.25
Est. RPM
3,499 videos uploaded | 6B+ total views
The Story
Joe Rogan started 'The Joe Rogan Experience' in 2009 as an experiment in long-form conversation. While traditional media was cutting content shorter, Rogan went the opposite direction - 3-hour unedited conversations with everyone from scientists to comedians to controversial figures. The format resonated with millions seeking depth over soundbites.
“I just wanted to have interesting conversations. I never planned to build the biggest podcast in the world. I just kept having conversations I wanted to have.”
— PowerfulJRE (Joe Rogan)
The Transformation
Before
UFC commentator and comedian with modest following
After
Host of the world's most influential podcast with 17M+ YouTube subscribers
Timeline: 15+ years of consistent podcasting
Content Strategy
JRE's strategy is anti-strategy: no scripts, no time limits, no forbidden topics. Guests range from Elon Musk to Bernie Sanders to MMA fighters. The YouTube channel posts clips from episodes (full episodes are Spotify-exclusive), each optimized as standalone viral moments. This clip strategy drives discovery while full episodes live on Spotify.
Key Insights
Long-form content can outperform short-form in the right context
Authenticity and curiosity trump polished production
Controversial guests drive viral moments and discovery
Clip strategy extends reach beyond core audience
Platform diversity (Spotify deal + YouTube clips) maximizes revenue
Built media empire without traditional media gatekeepers
Business Impact
Spotify exclusive deal reportedly worth $200M+
Influence on elections, public health discourse, and culture
Comedy tour sells out arenas worldwide
UFC commentary career elevated by podcast fame
Launched careers of numerous comedians and thinkers
Total estimated annual revenue: $30M+ from all sources