Joshua Weissman

Joshua Weissman, a professionally-trained chef, launched his YouTube channel in 2014 with a mission: prove that restaurant-quality food is achievable at home. His early content focused on technique-driven recipes with detailed explanations, but he discovered that combining culinary expertise with entertainment and personality created unstoppable growth. His signature style includes fast-paced editing, humorous commentary, 'But Better' series (making fast food better at home), and 'But Cheaper' series (restaurant dishes made affordably). The combination of education, entertainment, and aspirational cooking attracted millions of home cooks wanting to level up their skills. The channel's success led to bestselling cookbooks, a product line of kitchen essentials, partnerships with major food brands, and recognition as one of YouTube's most influential cooking creators. Joshua proved that expertise plus personality equals massive audience growth.