16M+
Subscribers
85M/mo
Monthly Views
$374K-$700K/mo
Est. Monthly Revenue
$4.40-$8.25
Est. RPM
7,000+ videos uploaded | 8B+ total views
The Story
Linus Sebastian started filming tech videos for NCIX, a Canadian computer retailer. When that job ended, he turned the side project into a full-time business. What began as one guy with a camera became Linus Media Group - a 50+ person media company with multiple channels, a merchandise line, and even their own screwdriver brand.
“We just kept making videos. One became ten, ten became a hundred, a hundred became a thousand. Now we're at 7,000 and still going. The compound effect of consistency is real.”
— Linus Tech Tips
The Transformation
Before
NCIX employee making tech videos on the side
After
CEO of media company with 16M+ subscribers and $30M+ annual revenue
Timeline: 13+ years of content creation
Content Strategy
LTT's strategy is sheer volume backed by production quality. Daily uploads across multiple channels (Tech Tips, TechQuickie, ShortCircuit, Mac Address) capture every segment of tech interest. Their warehouse studio enables scale impossible for individual creators, creating a content moat through production capacity.
Key Insights
7,000+ videos across multiple channels creates comprehensive library
Multi-channel strategy captures different audience segments
In-house production facility enables scale and quality
Merchandise (LTT store, screwdriver) extends brand monetization
50+ person team transforms content creation into media company
Sponsorship integrations allow premium rates beyond standard CPMs
Business Impact
Linus Media Group with 50+ employees
LTT Store generating millions in merchandise sales
Multiple channels totaling 25M+ subscribers
Premium sponsorship rates from major tech companies
Lab equipment and testing facilities rivaling professional outlets
Total estimated annual revenue: $30M+ from all sources