Medicare Made Simple

Linda Patterson worked as a Medicare advisor for 20 years and saw the same problem repeatedly - seniors were overwhelmed by Medicare's complexity and made costly mistakes. In 2020, she started creating YouTube content to explain Medicare in plain English, timing it perfectly for the demographic shift to digital during COVID. Her content targeted the adult children helping parents with Medicare decisions. Videos like 'Medicare Explained in 10 Minutes' and 'The 5 Biggest Medicare Mistakes' went viral in senior-adjacent communities. Her patient, grandmother-like approach made complex healthcare simple. The channel transformed her business model. Instead of cold-calling seniors, qualified prospects came to her. During Annual Enrollment Period, her phone rang constantly with viewers ready to enroll. She now leads a team of 8 Medicare advisors, all fed by YouTube leads.