Midlife Stockman

Midlife Stockman documents the journey of a former corporate professional who left his career in his 40s to pursue cattle ranching and rural living. What makes the channel compelling is the transparency about the learning curve, challenges, and realities of starting a farming operation without agricultural background. The content resonates with two distinct audiences: people dreaming of similar lifestyle changes who want realistic expectations, and established farmers who enjoy watching someone learn the hard way. Videos covering everything from purchasing first cattle to dealing with harsh weather to ranch economics provide both education and entertainment. The channel's authenticity and willingness to show failures alongside successes built a loyal community. Sponsorships from agricultural equipment companies, ranch supply brands, and affiliate partnerships with ranching products created multiple revenue streams beyond ad revenue.