Millennial Farmer

Zach Johnson, a fifth-generation farmer from Minnesota, started Millennial Farmer in 2016 to combat misinformation about modern agriculture and show urban audiences how their food is actually produced. His authentic, humor-filled documentation of daily farming operations struck a chord with people curious about agriculture. What makes the channel successful is Zach's natural storytelling ability and transparency. He shows the massive scale of modern farming equipment, explains precision agriculture technology, documents harvest challenges, and addresses controversial topics like GMOs and pesticides with honesty and humor. The channel became agriculture's most influential voice to non-farming audiences, leading to partnerships with major agricultural brands, speaking engagements, and even appearances on national TV. Zach proved that modern farming is fascinating content when presented authentically.