Personal Injury Lawyer Mike

Mike Delgado ran a personal injury practice in Houston competing against billboard lawyers with massive ad budgets. He couldn't outspend them on TV ads, so in 2020 he tried something different - creating YouTube content about accident prevention, insurance claims, and what to do after crashes. His insight was that people don't search for lawyers until something bad happens. But they do search for information about car accidents, workplace injuries, and insurance disputes. By being the educational resource before the accident, he became the trusted expert they called after. The strategy worked better than any billboard. His content ranks for thousands of injury-related keywords, and viewers remember him when they or someone they know needs help. He now signs $2M+ in cases annually directly from YouTube, with a cost-per-case lower than any traditional advertising.