1.45M
Subscribers
5.8M/mo
Monthly Views
$29K-$58K/mo
Est. Monthly Revenue
$5.00-$10.00
Est. RPM
520+ videos uploaded | 198M+ total views
The Story
Marcus Williams was a physical therapist who noticed the same pattern repeatedly - patients would improve during their 6-week PT course, then regress because they couldn't afford continued care or didn't remember the exercises. He started filming simple exercise tutorials for his patients to reference at home, then uploaded them to YouTube. Those patient videos struck a nerve with millions dealing with chronic pain, post-surgical recovery, and mobility issues. His no-nonsense approach - showing exactly which exercises help specific conditions with proper form demonstrations - became the go-to resource for people who couldn't access or afford physical therapy. Today, PhysioFix PT videos are recommended by physical therapists worldwide as homework for patients. Marcus has built an online PT practice serving patients virtually, while his YouTube ad revenue alone exceeds what most physical therapists earn annually.
“Physical therapy shouldn't end when insurance runs out. These exercises work whether you're paying me or watching for free. I'd rather help millions for free than hundreds for a fee.”
— PhysioFix PT
The Transformation
Before
Physical therapist watching patients regress after discharge
After
1.45M subscriber PT educator with thriving virtual practice
Timeline: 5 years of content creation
Content Strategy
PhysioFix targets specific pain conditions and injuries with actionable exercise protocols. Videos titled 'Fix Shoulder Impingement in 5 Minutes Daily' capture high-intent search traffic from people actively seeking solutions. Marcus demonstrates exercises himself, showing modifications for different fitness levels and explaining the 'why' behind each movement.
Key Insights
Pain and rehabilitation content captures extremely high-intent viewers
Specific condition targeting outperforms general fitness content
Physical therapists recommending videos creates viral word-of-mouth
Exercise demonstration format drives excellent watch time metrics
Virtual PT practice becomes natural upsell for complex cases
Affiliate revenue from PT equipment adds passive income stream
Business Impact
1.45M subscribers - one of largest PT channels on YouTube
Virtual PT practice generating $250K+ annually
Equipment affiliate partnerships (bands, foam rollers, etc.)
Online courses for common conditions generating $120K annually
Speaking engagements at physical therapy conferences
Total estimated annual revenue: $650K+ from all sources