12.9M
Subscribers
12M/mo
Monthly Views
$79K-$132K/mo
Est. Monthly Revenue
$6.60-$11.00
Est. RPM
1,500+ videos uploaded | 2B+ total views
The Story
Psych2Go started as an anonymous animation channel explaining psychology concepts in accessible, engaging ways. The cute animated characters and easy-to-understand explanations of complex topics filled a massive gap. Topics like attachment styles, anxiety, and relationship psychology resonated with millions seeking to understand themselves better.
“Psychology doesn't have to be complicated. When you explain attachment theory through cute animated characters, suddenly everyone gets it. We make the complex simple.”
— Psych2Go
The Transformation
Before
Anonymous creator with interest in psychology
After
12.9M subscriber mental health media brand
Timeline: 8+ years of content creation
Content Strategy
Psych2Go's success comes from making psychology feel approachable rather than clinical. The animated format allows faceless production at scale. Topics are chosen based on search demand and relatability - 'signs you might have anxiety' gets more views than 'anxiety disorder diagnostic criteria.' Listicle format optimizes for retention.
Key Insights
Faceless animation allows scale without personality dependency
Mental health destigmatization created massive content demand
Listicle format ('7 signs of...') optimizes for clicks and retention
Search-optimized topics capture existing demand
High RPM ($6.60-$11) in health/education niche
12.9M subs proves psychology content has mass appeal
Business Impact
Psych2Go media brand extending beyond YouTube
Merchandise line including journals, apparel
Course offerings on psychology topics
Mental health partnerships and sponsorships
Team of writers, animators, and researchers
Total estimated annual revenue: $2M+ from all sources