Rebuilt Rides

Tyler Morrison started buying damaged cars from insurance auctions in 2018, rebuilding them in his garage, and selling them for profit. On a whim, he started documenting his rebuilds on YouTube to show buyers the work he put in. The transparency was meant to justify his prices, but viewers became addicted to the rebuild process itself. His content showed the full journey - buying totaled cars at Copart auctions, assessing damage, sourcing parts, and completing repairs to pass state inspections. Viewers learned about salvage titles, insurance processes, and whether rebuilt cars were worth buying. Each rebuild series became binge-worthy drama. The channel transformed his business model. Instead of selling cars locally, he now has buyers nationwide who watch his rebuild and buy with confidence. His YouTube revenue often exceeds his profit on the car itself. He's built a community of salvage rebuilders who share tips and sourcing strategies.