723K
Subscribers
2.9M/mo
Monthly Views
$29K-$58K/mo
Est. Monthly Revenue
$10.00-$20.00
Est. RPM
410+ videos uploaded | 94M+ total views
The Story
David Chen spent 25 years as a pension actuary, watching companies eliminate defined benefit plans and shift retirement risk to employees who had no idea what they were doing. After his own parents made costly Social Security timing mistakes that cost them $47,000 in lifetime benefits, he started YouTube to prevent others from making the same errors. His content focuses exclusively on the 55+ demographic facing retirement decisions - when to claim Social Security, how to draw down retirement accounts, Medicare enrollment, and Roth conversion strategies. Topics that seem boring become fascinating when you realize a single mistake could cost tens of thousands of dollars. David's audience is highly engaged because they're facing imminent, irreversible decisions. His video on 'The Social Security Claiming Mistake That Costs $100,000' has over 4 million views and countless comments from people thanking him for saving their retirement.
“A single Social Security timing decision can be worth $100,000+ over a lifetime. But most people spend more time researching a TV purchase than planning this choice. That has to change.”
— Retirement Roadmap
The Transformation
Before
Pension actuary watching people make costly retirement mistakes
After
723K subscriber retirement educator preventing $millions in mistakes
Timeline: 5 years of content creation
Content Strategy
Retirement Roadmap targets people within 10 years of retirement facing high-stakes decisions. Content focuses on specific claiming strategies, tax optimization, and Medicare enrollment windows. David uses spreadsheet walkthroughs showing exact dollar impacts of different strategies, making abstract concepts concrete and actionable.
Key Insights
Retiree audience has highest CPMs due to financial services advertisers
55+ demographic is fastest growing segment on YouTube
High-stakes irreversible decisions drive extreme engagement
Spreadsheet tutorials showing dollar amounts outperform theory
Social Security content has evergreen demand with annual updates
Trust is everything - credentials and transparency matter most
Business Impact
723K subscribers - leading retirement planning channel for near-retirees
Financial planning firm serving 200+ retirement clients
Online course on Social Security optimization generating $220K annually
Speaking engagements at pre-retirement seminars nationwide
Book deal with major publisher on retirement planning
Total estimated annual revenue: $900K+ from all sources