Roofing Insights

Dmitry Lipinskiy owned a roofing company in Colorado but saw a bigger opportunity. The roofing industry had a terrible reputation - fly-by-night contractors, storm chasers, and scams were everywhere. In 2018, he started Roofing Insights to educate homeowners on how to avoid getting ripped off and train contractors on running legitimate businesses. His dual-audience strategy was brilliant. Homeowner content brought in views and built the brand. Contractor training content brought in revenue through courses and consulting. He exposed shady industry practices, reviewed roofing materials honestly, and showed what quality work looked like. The channel made him the most trusted voice in roofing. His own roofing company thrived with premium pricing, but his real business became contractor education and consulting. He now sells courses, hosts events, and consults for roofing manufacturers.