412K
Subscribers
1.5M/mo
Monthly Views
$22K-$45K/mo
Est. Monthly Revenue
$15.00-$30.00
Est. RPM
290+ videos uploaded | 43M+ total views
The Story
Daniel Nguyen spent 8 years as a product manager at various SaaS companies, watching businesses waste millions on software that didn't fit their needs. The enterprise sales process was designed to confuse buyers, and 'reviews' were all paid placements. He started YouTube to become the unbiased authority on SaaS purchasing decisions. His content provides exhaustive, honest reviews of business software - from CRMs to project management to marketing automation. He tests every tool personally, shows real use cases, and compares alternatives side-by-side. His willingness to criticize major vendors (and turn down sponsorships that required favorable reviews) built trust that competitors couldn't match. Today, Daniel's reviews influence millions in software purchasing decisions. SaaS companies send him early access hoping for coverage, while his affiliate revenue from honest recommendations exceeds what most software salespeople earn.
“Every SaaS company will tell you they're the best. My job is to tell you who's actually best for YOUR situation. I've turned down six-figure sponsorships to keep that credibility.”
— SaaS Breakdown
The Transformation
Before
SaaS product manager watching companies buy wrong software
After
412K subscriber software reviewer influencing millions in purchasing decisions
Timeline: 3.5 years of content creation
Content Strategy
SaaS Breakdown focuses on comparison content that captures high-intent buyers. Videos titled 'HubSpot vs Salesforce - Which CRM is Right?' rank for decision-stage keywords. Daniel uses weighted scoring systems and real workflow demonstrations rather than feature lists. His 'SaaS of the Year' annual awards drive massive traffic.
Key Insights
B2B SaaS content has highest CPMs on YouTube ($28-$52)
Comparison content captures buyers at decision moment
Honest criticism builds trust that converts to affiliate sales
Product manager credibility resonates with business audience
Annual awards/rankings create linkable, shareable content
Early access relationships create competitive moat
Business Impact
412K subscribers - leading independent SaaS review channel
SaaS affiliate commissions generating $380K annually
Consulting for businesses on software selection $120K annually
Speaking engagements at SaaS conferences
Sponsored content (clearly disclosed) from select vendors
Total estimated annual revenue: $650K+ from all sources