12.5M
Subscribers
18M/mo
Monthly Views
$99K-$198K/mo
Est. Monthly Revenue
$5.50-$11.00
Est. RPM
4,608 videos uploaded | 1.96B+ total views
The Story
Sadhguru (Jaggi Vasudev) founded the Isha Foundation to share ancient yogic wisdom with modern seekers. His YouTube presence democratized access to teachings that were traditionally available only to ashram residents. His unique ability to explain mystical concepts with logic, humor, and relevance to modern life built a global following of millions.
“YouTube lets me reach people who would never walk into an ashram. If I can plant one seed of seeking in someone, the video has done its job.”
— Sadhguru
The Transformation
Before
Regional spiritual teacher with ashram in India
After
Global spiritual leader with 12.5M YouTube subscribers and worldwide influence
Timeline: 20+ years of content creation
Content Strategy
Sadhguru's content ranges from short wisdom clips to full discourse recordings. The variety serves different consumption patterns - quick inspiration, deep learning, or background listening. Celebrity interviews and appearances on mainstream podcasts drive discovery, while the deep library satisfies seekers ready for more.
Key Insights
Spiritual content has massive global demand across cultures
Mixing humor with wisdom increases accessibility and shareability
Celebrity appearances and mainstream podcast features drive discovery
4,608 videos create comprehensive library covering every life topic
Beyond YouTube revenue - Inner Engineering courses, retreats, donations
YouTube serves as top of funnel for deeper spiritual journey
Business Impact
Isha Foundation operates globally with millions of followers
Inner Engineering course taken by millions worldwide
Ashram and retreat centers generate substantial revenue
Book sales including 'Inner Engineering' bestseller
Speaking engagements at World Economic Forum, UN, etc.
Total estimated foundation impact: $100M+ annually