3.13M
Subscribers
6.3M/mo
Monthly Views
$1.6K-$25K/mo
Est. Monthly Revenue
$0.25-$4.00
Est. RPM
210 videos uploaded | 800M+ total views
The Story
Spencer Brown started SB Mowing as a side hustle, filming his lawn care jobs to document his work. The satisfying before-and-after transformations of overgrown yards resonated with millions of viewers. What began as simple documentation evolved into appointment viewing for people who find zen in watching chaos become order.
“I just started filming my jobs. Turns out millions of people love watching overgrown yards get cleaned up. The crazier the before, the better the views.”
— SB Mowing
The Transformation
Before
Side hustle lawn care business in competitive local market
After
3.13M subscriber YouTube sensation with national brand recognition
Timeline: 3-4 years of content creation
Content Strategy
SB Mowing's content formula is deceptively simple: show the worst overgrown yard imaginable, then reveal the satisfying transformation. The key is finding truly dramatic 'before' situations - abandoned properties, foreclosures, community cleanup projects. The bigger the mess, the more satisfying the reveal. No talking head, just pure visual satisfaction.
Key Insights
Satisfying transformation content is universally appealing across demographics
Simple formula executed consistently outperforms complex production
210 videos achieving 3.13M subs = high efficiency per video
Community service angle (free cleanups) adds feel-good factor
ASMR qualities of lawn care sounds enhance engagement
Local service business scaled to national brand recognition
Business Impact
Premium pricing power for actual lawn care services
Sponsorships from lawn care equipment manufacturers
Merchandise and branded gear sales
Speaking opportunities at landscaping industry events
Inspiration for hundreds of copycat channels
Total estimated business impact: $200K+/year beyond YouTube revenue