Scotty Kilmer

Scotty Kilmer worked as a mechanic for 50+ years before discovering YouTube in his 60s. In 2007, he started posting car maintenance tips with his energetic, no-filter personality. His strong opinions about car brands (Toyota good, most others bad) and willingness to say what other reviewers wouldn't made him polarizing but unforgettable. His content strategy was simple: high volume, strong opinions, and zero corporate filtering. He posted daily, sometimes multiple times per day, covering everything from oil changes to which cars to never buy. His catchphrase 'Rev up your engines!' became iconic, and his enthusiastic delivery was unlike anything else in automotive content. At an age when most people retire, Scotty built one of the largest automotive channels on YouTube. His success proves that authentic personality and volume can compete with production value. He works from his driveway, never advertises, and generates more revenue than most dealerships.