260K
Subscribers
1.8M
Monthly Views
$5K-$11K
Est. Monthly Revenue
$3.00-$6.00
Est. RPM
220 videos uploaded | 58M total views
The Story
Robert Kim was a business attorney who noticed a gap in the market - small business owners needed legal help but couldn't afford traditional corporate law firms. In 2021, he started creating practical legal content for entrepreneurs: LLC formation, contract basics, partnership agreements, and protecting personal assets. His content democratized business law. Entrepreneurs could finally understand the legal foundations of their businesses without paying $400/hour consultation fees. Videos like 'LLC vs S-Corp: Which is Right for You?' became essential resources in the startup community. The free education built massive trust. When viewers' businesses grew and they needed real legal help, Robert was the obvious choice. He now represents clients from startups to $50M companies, with every single client discovering him through YouTube content.
“I give away basic legal education for free. In return, I get clients who trust me completely and stay for years as their businesses grow.”
— Small Business Legal
The Transformation
Before
Business attorney competing on price with general practitioners
After
Entrepreneur-focused firm with 260K subscribers and premium client base
Timeline: 3 years
Content Strategy
Practical business law education for entrepreneurs covering entity formation, contracts, asset protection, and regulatory compliance. Focus on actionable advice that saves business owners money and protects their interests.
Key Insights
Free legal education attracts business owners who become high-value clients as they grow
Entity structure and tax videos attract entrepreneurs early in their journey
Business law content has long client lifetime value - clients stay for years
Business Impact
100% of clients now come from YouTube - zero traditional marketing
Average client lifetime value increased from $5K to $50K+ as businesses grow
Practice revenue tripled to $800K annually with lower marketing costs
Last updated: November 27, 2025