Sold By Sarah

Sarah Chen was a struggling real estate agent in Austin, Texas, competing against thousands of other agents for the same listings. In 2020, she started creating YouTube content not about herself, but about the Austin neighborhoods, lifestyle, and hidden gems that buyers care about. Her approach was different from typical agent content - instead of property tours and 'just listed' videos, she created deep-dive neighborhood guides, school district comparisons, cost-of-living breakdowns, and 'moving to Austin' content that people actually searched for. The strategy worked brilliantly. Out-of-state buyers found her videos while researching the move to Austin, and she became their trusted guide before they ever stepped foot in Texas. She now closes $40M+ annually in transactions, with 70% of clients coming directly from YouTube. Other agents now pay her to teach her content strategy.