892K
Subscribers
3.4M/mo
Monthly Views
$34K-$68K/mo
Est. Monthly Revenue
$10.00-$20.00
Est. RPM
380+ videos uploaded | 112M+ total views
The Story
Elena Rodriguez was a Big 4 tax partner who grew frustrated watching wealthy clients save millions while small business owners paid more than necessary simply because they couldn't afford the same advice. She left her $400K partnership to start YouTube, determined to democratize tax strategy. Her content breaks down complex tax code provisions - Section 199A, cost segregation, Augusta Rule, qualified opportunity zones - in ways business owners can actually understand and implement. She walks through real (anonymized) tax returns showing exactly how strategies work, not just theory. Today, Elena's YouTube channel drives clients to her boutique tax firm, but more importantly, it's educated hundreds of thousands of business owners who've implemented strategies themselves. She estimates her free content has saved viewers over $50 million in taxes collectively.
“The tax code is 70,000 pages of loopholes - but only the wealthy can afford to find them. My job is to give everyone else the same playbook. Every dollar saved in taxes is a dollar working for your family.”
— Tax Strategy Pro
The Transformation
Before
Big 4 tax partner serving only wealthy clients who could afford advice
After
892K subscriber tax educator saving viewers $50M+ collectively
Timeline: 4.5 years of content creation
Content Strategy
Tax Strategy Pro releases content around tax deadlines (April, Q4 planning season) when search volume spikes. Elena uses whiteboard explanations, tax return walkthroughs, and 'tax savings calculators' to make content actionable. She covers both perennial strategies and breaking tax law changes that drive news-cycle traffic.
Key Insights
Tax content has extreme CPM seasonality - Q4 and Q1 pay premium
Business owner audience has highest customer lifetime value
Real tax return examples (anonymized) dramatically outperform theory
Breaking tax law coverage drives news-cycle traffic spikes
CPA credentials are essential - viewers verify credentials
DIY content builds trust that converts to full-service clients
Business Impact
892K subscribers - largest tax strategy education channel
Boutique tax firm serving 150+ business clients annually
Tax planning course generating $340K annually
Speaking engagements at CPA conferences nationwide
Software partnerships for tax planning tools
Total estimated annual revenue: $1.4M+ from all sources