1.12M
Subscribers
4.8M/mo
Monthly Views
$24K-$48K/mo
Est. Monthly Revenue
$5.00-$10.00
Est. RPM
650+ videos uploaded | 167M+ total views
The Story
Michael Chen was a test prep tutor in Manhattan charging $500/hour to wealthy families preparing their kids for the SAT and ACT. He watched his students' scores jump dramatically using strategies that were common knowledge in prep circles but completely unknown to students who couldn't afford tutoring. He started YouTube to level the playing field. His content reveals the 'insider' strategies elite tutors use - timing techniques, question pattern recognition, and the psychological tricks tests use against students. He doesn't just explain concepts but teaches the meta-game of standardized testing that prep companies charge thousands to reveal. Today, Michael's channel has helped millions of students prepare for tests they thought were stacked against them. His free content outperforms expensive prep courses, and his premium resources generate significant revenue while remaining accessible.
“The SAT isn't a test of intelligence - it's a test of whether you can afford $10,000 in prep courses. I spent 10 years teaching rich kids and I'm giving away everything I learned. The playing field should be level.”
— Test Prep Master
The Transformation
Before
$500/hour tutor serving only families who could afford elite prep
After
1.12M subscriber educator democratizing test prep for millions
Timeline: 4.5 years of content creation
Content Strategy
Test Prep Master targets specific tests (SAT, ACT, GRE, LSAT) with exhaustive strategy content. Videos reveal 'insider' techniques with specific examples from real tests. Score improvement case studies build credibility. Timing with application deadlines drives predictable traffic spikes.
Key Insights
Test prep has predictable seasonal traffic patterns aligned to test dates
Elite positioning (former $500/hr tutor) creates aspirational appeal
Strategy content outperforms content review in engagement
Specific score improvement claims drive conversions
Parent audience has high willingness to pay for children's futures
Premium resources convert free viewers at high rates during test season
Business Impact
1.12M subscribers - leading democratized test prep channel
Premium course bundle generating $520K annually
Practice test subscriptions generating $180K annually
Corporate partnerships with high schools $95K annually
Test prep app affiliate partnerships
Total estimated annual revenue: $900K+ from all sources