The Car Mom

Kara spent 15 years working at car dealerships, eventually becoming a general manager. After having kids, she realized that most car review content was made by men who didn't understand what families actually needed. In 2019, she launched The Car Mom to review vehicles from a parent's perspective. Her reviews focused on what mattered to families - car seat installation, storage for strollers, visibility for backing up with kids, and child safety features. She tested whether you could actually fit three car seats across, if the trunk held a double stroller, and if the infotainment was kid-proof. The channel filled a gap no one else was serving. Automotive brands took notice - her reviews influenced purchasing decisions for the most valuable demographic in auto sales. She now consults with manufacturers on family-friendly features and gets early access to vehicles for review.