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The Moon

Cryptocurrency

Built 612K subscriber crypto news channel with daily content strategy and loyal trading community

612K

Subscribers

2.0M

Monthly Views

$10K-$20K

Est. Monthly Revenue

$5.00-$10.00

Est. RPM

1689 videos uploaded | 134M total views

The Story

The Moon (Carl Eric Martin) built one of crypto YouTube's most consistent channels by committing to daily uploads regardless of market conditions. Starting during the 2017 bull run, The Moon differentiated through personality-driven content that combined market analysis with genuine enthusiasm and community engagement that made crypto investing feel accessible and exciting. The channel's strength lies in its daily consistency and community focus. While many crypto channels chase viral moments, The Moon built habit-based viewership where traders start their day checking his morning market analysis. This consistency through bear and bull markets created loyal audience that views the channel as essential part of their crypto routine rather than optional entertainment. The Moon's success demonstrates power of consistency in building YouTube business. With nearly 1,700 videos uploaded over seven years, the channel exemplifies volume strategy in niche content. While individual videos may not go viral, the aggregate effect of daily uploads builds algorithmic favor and subscriber loyalty. Combined with premium crypto RPM rates, even modest daily view counts generate substantial revenue.

Daily uploads aren't about perfection—they're about showing up. My audience knows I'll be here tomorrow, and that trust is everything.

The Moon

The Transformation

Before

Crypto enthusiast exploring content creation during 2017 bull run

After

Established daily crypto news source with 612K subscribers and consistent income

Timeline: 7+ years of uninterrupted daily crypto content

Content Strategy

Publishes daily crypto market analysis videos covering Bitcoin, altcoins, and market trends. Creates consistent morning routine content traders depend on. Uses energetic, personality-driven presentation style building parasocial connection. Supplements daily uploads with occasional deep-dive analysis and project reviews. Engages actively with comment community.

Key Insights

Daily upload consistency builds habit-based viewership more valuable than viral spikes

Personality-driven content creates loyal community willing to support through memberships and donations

Morning routine timing captures traders starting their day, optimizing view timing

Business Impact

Generated estimated $120K-$240K in annual ad revenue plus memberships and Super Chat income

Built platform for affiliate partnerships with crypto exchanges and services

Created full-time crypto content business surviving multiple market downturns

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Last updated: November 27, 2025

Data verified via Social Blade (Nov 2025)