920K
Subscribers
5.8M
Monthly Views
$17K-$35K
Est. Monthly Revenue
$3.00-$6.00
Est. RPM
420 videos uploaded | 185M total views
The Story
James Crawford started investing in UK property in 2015 with a single buy-to-let apartment in Manchester. Frustrated by the lack of straightforward, no-BS content about UK property investment, he launched his YouTube channel in 2019 to document his portfolio growth and teach others. What set James apart was his focus on the numbers. Every video included spreadsheet walkthroughs, mortgage calculations, yield analysis, and tax implications. He didn't sell dreams - he showed the math behind building a property portfolio that generates passive income. The channel exploded during COVID when people re-evaluated their financial futures. James now owns 28 properties generating over 200K GBP in annual rental income, but his YouTube and education business generates more. He runs a property investment mentorship program with 500+ paying members.
“YouTube gave me leverage. Instead of convincing one bank manager I knew property, I proved it to nearly a million people. Doors opened everywhere.”
— The Property Investor
The Transformation
Before
Solo property investor with 3 rental units and no audience
After
Property education brand with 920K subscribers and 28-unit portfolio
Timeline: 5 years
Content Strategy
UK property investment education with detailed financial analysis, market updates, portfolio case studies, and buy-to-let tutorials. Focus on accessible entry points for first-time investors with realistic projections.
Key Insights
UK-focused content faces less competition than US market - easier to dominate niche
Spreadsheet walkthroughs and financial modeling videos retain 60% longer than talking-head content
Showing actual portfolio performance (wins and losses) builds credibility that converts to course sales
Business Impact
Mentorship program with 500+ members at 2,000 GBP each generates 1M+ GBP annually
YouTube ad revenue provides 200K GBP annually as reliable baseline income
Property portfolio grown to 28 units partly funded by content revenue
Last updated: November 27, 2025