9.54M
Subscribers
1.83M/mo
Monthly Views
$12K-$18K/mo
Est. Monthly Revenue
$6.60-$9.90
Est. RPM
1,123 videos uploaded | 968.7M+ total views
The Story
The School of Life was founded by philosopher Alain de Botton to make emotional intelligence and philosophical wisdom accessible. The animated format and thoughtful scripting transformed complex ideas about relationships, work, and self-understanding into digestible 5-10 minute videos that viewers return to repeatedly.
“Philosophy shouldn't be locked in ivory towers. Everyone struggles with jealousy, heartbreak, and finding meaning. We're just making ancient wisdom relevant to modern problems.”
— The School of Life
The Transformation
Before
Philosophy books and in-person lectures with limited reach
After
9.54M subscriber global media brand making philosophy accessible
Timeline: 12+ years of content creation
Content Strategy
Each School of Life video tackles a specific emotional or philosophical topic - jealousy, career anxiety, relationship communication - with animated visuals and calm narration. The evergreen nature of these topics means videos from 5 years ago still attract views. Quality over quantity: 1,123 videos with 968.7M total views.
Key Insights
Evergreen philosophy content compounds views over years
1,123 videos with 968.7M views = 863K average views per video
Animated format allows faceless, scalable production
Emotional intelligence topics have universal, timeless appeal
High production value creates defensible moat
Books, courses, and in-person events extend monetization
Business Impact
School of Life book series published globally
In-person workshops and events in major cities
Corporate training and emotional intelligence programs
Merchandise including card decks and gift items
App with meditations and emotional tools
Total estimated annual revenue: $10M+ across all properties