4.27M
Subscribers
116.7M/mo
Monthly Views
$29K-$467K/mo
Est. Monthly Revenue
$0.25-$4.00
Est. RPM
3,500+ videos uploaded | 2.9B+ total views
The Story
TraxNYC started as a small jewelry shop in New York's Diamond District. Owner Maksud Agadjani began filming the custom jewelry creation process - from initial consultation to final diamond setting. The behind-the-scenes look at high-end jewelry making captivated viewers worldwide. Celebrity clients, massive diamond pieces, and the drama of custom creation turned their channel into appointment viewing for millions.
“YouTube let us show the world what we do. When people see the craftsmanship, see the diamonds, see the celebrities trusting us - they want to be part of that. We went from local shop to global brand.”
— TraxNYC Diamond Jewelry
The Transformation
Before
Diamond District jewelry store competing against hundreds of similar shops
After
Global jewelry brand with 4.27M subscribers and nearly 3B total views
Timeline: 8+ years of consistent content creation
Content Strategy
TraxNYC's content showcases the entire journey of creating custom jewelry pieces - from celebrity consultations to intricate diamond setting. Each video combines luxury lifestyle appeal with educational craftsmanship content. Celebrity name-drops and massive price reveals create viral moments, while the satisfying process of jewelry creation keeps viewers watching.
Key Insights
Behind-the-scenes luxury content attracts aspirational viewers
Celebrity clients provide organic marketing and social proof
Price reveal moments create shareable viral clips
Educational content about diamonds and craftsmanship builds authority
Consistent daily uploads built massive content library
Local jewelry store scaled to international brand recognition
Business Impact
International customer base - clients fly in from around the world
Celebrity clientele including rappers, athletes, and entertainers
Premium pricing justified by YouTube fame and demonstrated expertise
Wholesale and custom manufacturing partnerships
Brand licensing and merchandise opportunities
Total estimated annual revenue: $10M+ from jewelry sales driven by YouTube