1.3M
Subscribers
10M
Monthly Views
$15K-$40K
Est. Monthly Revenue
$1.50-$4.00
Est. RPM
650 videos uploaded | 360M total views
The Story
Welker Farms, a multi-generational farming operation in Montana, started their YouTube channel in 2016 to share their farming story. Their content focuses on the impressive scale of modern agriculture - massive combines, huge tractors, thousands of acres of wheat and barley, and the technology that makes it all possible. What captivates viewers is the sheer scale and expense of the equipment. Videos featuring $750,000 combines, breakdowns during critical harvest windows, and the tension of racing against weather create dramatic, engaging content. The family's genuine personalities and intergenerational dynamics add relatability to the high-stakes farming operations. The channel attracted both farming enthusiasts and equipment geeks who appreciate the massive machinery. Partnerships with agricultural equipment manufacturers, seed companies, and farm supply brands created substantial sponsorship revenue beyond YouTube ads.
“We wanted to show people the reality of large-scale farming - the investment, the technology, and the high-stakes decisions. YouTube gave us that platform.”
— Welker Farms
The Transformation
Before
Montana farming family focused solely on agricultural production
After
Influential agricultural content creators with 1.3M subscribers and $400K+ annual media revenue
Timeline: 9 years
Content Strategy
Large-scale farming operation documentation featuring massive equipment, planting and harvest season coverage, equipment maintenance and repairs, financial discussions about farming costs, and family farm lifestyle. Focus on scale and technology of modern agriculture.
Key Insights
Massive equipment showcases attract equipment enthusiast audience beyond traditional farming viewers
Seasonal drama (harvest time pressure, weather challenges) creates compelling narrative arcs
Multi-generational family dynamics add human interest element to agricultural content
Business Impact
Equipment manufacturer sponsorships worth $250K+ annually
Agricultural product partnerships and affiliate revenue generating $100K+
Elevated farm's profile leading to consulting opportunities with other farming operations
Last updated: November 27, 2025