380K
Subscribers
2.1M
Monthly Views
$6K-$13K
Est. Monthly Revenue
$3.00-$6.00
Est. RPM
290 videos uploaded | 68M total views
The Story
Marcus Williams discovered real estate wholesaling in 2017 as a way to get into real estate investing without capital. After doing 50+ wholesale deals in Atlanta, he started documenting his process on YouTube in 2019 to build credibility and attract buyers to his deals. His content focused on the unglamorous reality of wholesaling - cold calling, door knocking, deal analysis, and negotiation scripts. He showed real deals with real numbers, including the ones that fell through. This honesty attracted people tired of 'get rich quick' real estate gurus. The channel became a funnel for his wholesale business - investors discovered him on YouTube and joined his buyers list. He also launched a wholesaling course that now generates more revenue than his actual wholesale deals. He's proof that teaching the game can be more profitable than playing it.
“My YouTube channel brought me more buyers and more deals than 100 hours of cold calling ever did. Now I teach others to do the same.”
— Wholesale Real Estate Pro
The Transformation
Before
Solo wholesaler doing 4-5 deals per year with small buyer network
After
Wholesaling educator with 380K subscribers and multiple revenue streams
Timeline: 5 years
Content Strategy
Behind-the-scenes wholesaling content including cold call recordings, deal analysis breakdowns, negotiation scripts, and real case studies with actual numbers. Focus on the hustle required rather than passive income promises.
Key Insights
Raw, unedited content like cold call recordings generates high engagement and trust
Showing failed deals alongside wins builds credibility that converts to course sales
Wholesaling content attracts aspirational audience willing to invest in education
Business Impact
Wholesaling course generates $400K+ annually from YouTube traffic
Buyers list grown to 2,000+ investors, all acquired through YouTube content
Wholesale deal flow increased 3x due to seller leads from YouTube exposure
Last updated: November 27, 2025