1.4M
Subscribers
1.1M
Monthly Views
$12.1K-$20.9K
Est. Monthly Revenue
$11.00-$19.00
Est. RPM
412 videos uploaded | 187M total views
The Story
Wholesale Ted (Sarah) carved out massive success by rejecting the generalist MMO approach and instead becoming the absolute authority on e-commerce business models, particularly print-on-demand and dropshipping. While other channels cover these topics superficially among many methods, Wholesale Ted goes deep with comprehensive courses, niche-specific strategies, platform comparisons, and insider knowledge that only comes from actual implementation at scale. The content demonstrates real expertise through specificity. Videos explore granular topics like 'The 7 Best Print-on-Demand Products for Etsy in 2024', 'Shopify vs WooCommerce: Which is Better for POD?', and 'How I Research Winning Designs Using This Free Tool'. This depth serves both beginners seeking comprehensive guidance and experienced sellers looking for advanced strategies. The range of content from beginner to advanced creates a content library that viewers return to as they progress. Monetization extends far beyond YouTube's $12.1K-$20.9K monthly ad revenue. Wholesale Ted sells comprehensive courses on print-on-demand ($197-$497), dropshipping academies ($297-$997), and software tools. The channel's authority positioning enables premium pricing because students trust that Sarah actually runs successful e-commerce businesses. The combination of free YouTube content building trust and paid products serving committed students creates a multi-million dollar business ecosystem.
“I could have created generic MMO content, but I decided to own e-commerce completely. That focus made me the go-to authority and built a multi-million dollar business.”
— Wholesale Ted
The Transformation
Before
E-commerce seller making $100K-$150K annually from print-on-demand stores
After
Multi-million dollar education business teaching e-commerce with YouTube as primary marketing engine
Timeline: 4 years from first video to multi-million dollar education empire
Content Strategy
3 weekly uploads of 10-18 minute e-commerce education content focused on print-on-demand and dropshipping. Content ranges from beginner getting-started guides to advanced strategy breakdowns. Uses professional presentation with Sarah on camera building personal connection. Screen shares tools, platforms, and actual stores. Targets e-commerce specific keywords dominating search results.
Key Insights
Deep niche expertise (e-commerce only) builds authority that generalist channels cannot match
Content library spanning beginner to advanced keeps audience engaged through their journey
Actual implementation experience (running real stores) provides credibility for premium pricing
Business Impact
Generated $145K-$251K annual YouTube revenue plus likely $1M+ from courses and tools
Built 1.4M subscriber audience with higher purchasing intent than general MMO viewers
Created defensible market position - depth of e-commerce expertise difficult to replicate
Last updated: November 27, 2025