3.2M
Subscribers
25M
Monthly Views
$37.5K-$100K
Est. Monthly Revenue
$1.50-$4.00
Est. RPM
520 videos uploaded | 680M total views
The Story
Will Tennyson started his fitness YouTube channel in 2017 with a unique approach: make fitness entertaining rather than purely instructional. Instead of traditional workout tutorials, Will tries celebrity workout routines, tests extreme diets for a week, attempts physical challenges, and collaborates with other fitness creators - all with high production value and comedic editing. His content appeals to both fitness enthusiasts and casual viewers because it's entertaining first, educational second. Videos like 'I Tried The Rock's Diet for a Day' or 'Training Like a Pro Athlete' satisfy curiosity while providing legitimate fitness insights through experience-based content. The channel's entertainment-first approach attracted massive viewership, leading to brand partnerships with major fitness companies, supplement sponsorships, and his own coaching programs. Will proved that fitness content doesn't have to be serious and instructional - making it fun expands the potential audience dramatically.
“I realized fitness content was getting stale. People want to be entertained while learning. Making it fun opened up a massive audience.”
— Will Tennyson
The Transformation
Before
Fitness enthusiast with creative ideas but no platform
After
Fitness entertainment creator with 3.2M subscribers and $1.5M+ annual revenue empire
Timeline: 8 years
Content Strategy
Fitness challenge videos (trying celebrity diets and workouts), physical challenge attempts, fitness product testing and reviews, collaboration videos with other creators, and entertaining fitness education. High production value with comedic editing and personality-driven narration.
Key Insights
Entertainment-first approach attracts viewers beyond traditional fitness audience
Celebrity workout/diet challenges generate curiosity-driven viral views
High production quality and comedic editing differentiates from typical fitness content
Business Impact
YouTube ad revenue generates $800K+ annually
Major fitness brand partnerships worth $400K+ annually
Launched coaching programs and merchandise generating $250K+ additional revenue
Last updated: November 27, 2025