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Will Tennyson

Fitness

Fitness entertainer built 3.2M subscribers by trying extreme fitness challenges, celebrity workouts, and making fitness content fun

3.2M

Subscribers

25M

Monthly Views

$37.5K-$100K

Est. Monthly Revenue

$1.50-$4.00

Est. RPM

520 videos uploaded | 680M total views

The Story

Will Tennyson started his fitness YouTube channel in 2017 with a unique approach: make fitness entertaining rather than purely instructional. Instead of traditional workout tutorials, Will tries celebrity workout routines, tests extreme diets for a week, attempts physical challenges, and collaborates with other fitness creators - all with high production value and comedic editing. His content appeals to both fitness enthusiasts and casual viewers because it's entertaining first, educational second. Videos like 'I Tried The Rock's Diet for a Day' or 'Training Like a Pro Athlete' satisfy curiosity while providing legitimate fitness insights through experience-based content. The channel's entertainment-first approach attracted massive viewership, leading to brand partnerships with major fitness companies, supplement sponsorships, and his own coaching programs. Will proved that fitness content doesn't have to be serious and instructional - making it fun expands the potential audience dramatically.

I realized fitness content was getting stale. People want to be entertained while learning. Making it fun opened up a massive audience.

Will Tennyson

The Transformation

Before

Fitness enthusiast with creative ideas but no platform

After

Fitness entertainment creator with 3.2M subscribers and $1.5M+ annual revenue empire

Timeline: 8 years

Content Strategy

Fitness challenge videos (trying celebrity diets and workouts), physical challenge attempts, fitness product testing and reviews, collaboration videos with other creators, and entertaining fitness education. High production value with comedic editing and personality-driven narration.

Key Insights

Entertainment-first approach attracts viewers beyond traditional fitness audience

Celebrity workout/diet challenges generate curiosity-driven viral views

High production quality and comedic editing differentiates from typical fitness content

Business Impact

YouTube ad revenue generates $800K+ annually

Major fitness brand partnerships worth $400K+ annually

Launched coaching programs and merchandise generating $250K+ additional revenue

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Last updated: November 27, 2025

Data verified via Social Blade (Nov 2025)